Flock Theory #30
Start-ups seem to be measured in minutes, hours, days and far more ostentatiously. “996” and if it wasn’t on LinkedIn, did it even happen?
A thought:
My LinkedIn algorithm has a hustle porn addition; how fast can we build something, how fast can we invest, how fast can we get acquired. Start-ups seem to be measured in minutes, hours, days and far more ostentatiously. “996” and if it wasn’t on LinkedIn, did it even happen?* It seems a good amount of that urgency exists to generate content, which let me say I admire as a strategy because it clearly works. Presumably your LinkedIn feed is also dominated by content from Lovable, Fyxer and Passionfruit**, in the same way that my instagram feed was littered with AG1 and “Ibiza Final Boss” last week. I don’t need to know that Fxyer is “targeting $50m ARR” by end of year, but I do. I don’t need to know AG1 is now “clinically backed”, but I do. I suppose, when you’re trying to win with horizontal products against many competing offerings, with low switching costs, then brand awareness really matters. If I were a founder building that type of company, taking money from a VC who runs the same content-first strategy would make an awful lot of sense, because it maximises your chances of crossing the awareness chasm. Brute-force content is also one approach to differentiating oneself as a VC, I’m testing if another is to have limited online profile except for writing an extremely superficial substack from time to time. Maybe I am too busy 996ing to prove I was 996ing?
*the irony of me writing this, only to repost on LinkedIn is not lost on me
**biased though I am, I do recommend you check out their BTS content which is authentic and well produced !
A read:
https://www.8vc.com/resources/lessons-from-peter-thiel
A quote:
“Alaska isn’t about who you were when you headed this way. It’s about who you become.” Kristin Hannah
A meme:
